The Construction Marketer + A Technologist

The Problem

Why This
Series Matters

Most contractors do not struggle because they lack field skills. They struggle because growth is often held together by relationships, referrals, bid lists, scattered follow-up, and systems that don't talk to each other.

Good opportunities get missed. Good projects do not always become proof. Good clients are not always nurtured into repeat business. And too often, leaders do not have a clear view of what is working, what is slipping, and where the next best opportunity will come from.

The Construction Marketer & Technologist is built to help contractors think more clearly about growth, marketing, technology, client relationships, and the practical systems that turn good work into stronger business.

Good Opportunities Get Missed

Without clear systems, strong leads fall through the cracks before a bid is even submitted.

Good Work Doesn't Become Proof

Completed projects disappear into the archive instead of turning into testimonials, referrals, and future business.

Leaders Lack Clear Visibility

Too often there's no clear view of what is working, what is slipping, and where the next best opportunity will come from.

This Is Not Generic Advice

No software pitches. No theory. Practical conversations about how construction companies actually grow.

Audience

Who Should
Attend

Designed for SMB construction leaders — including general contractors, specialty trade contractors, and service-based contractors who want more consistent, better-fit growth.

Owners & CEOs

COOs & Operations Leaders

Business Development Leaders

Marketing Leaders

Preconstruction & Estimating

Contractors Growing Past Referrals

If you're trying to grow smarter, this series is for you.

Improve follow-up, make better use of project data, and win more of the right work. Free to attend — recordings sent after each session.

Reserve Your Spot →

Can't attend live? We'll send the recording.

The Series

The Episodes

Building Better Backlog — from first lead to completed project to repeat client.

The Problem Apr 29 · 7 PM EET

Construction Has a Profit Problem—And AI Isn't the Fix

What's actually breaking in growing construction companies, and how to fix it

Most construction companies don't struggle because they lack opportunity. They struggle because they can barely handle the work they're already getting.

How to stop bidding work you shouldn't be chasing
Where estimating is costing you jobs and margin
The 3–5 numbers you actually need to run your business
Where AI helps, and where it wastes your time
What high-performing contractors are doing differently

View Episode →

Before the Bid June 10 · Noon ET

How Contractors Build Backlog Before the Project Starts

The front end of construction growth

Lead generation, quoting, CRM discipline, lead handling, qualification, and follow-up — and where opportunities get lost before the bid is even submitted.

Lead generation that fits your ideal clients
Better lead handling and response times
CRM habits that actually support sales
Quoting and estimating as part of the growth process
How to stop losing work before the bid is submitted

While the Work Is Happening

Turning Active Projects Into Future Backlog

Your current project is your best marketing channel

How contractors use active projects to build trust, strengthen client relationships, and create future opportunities — from client updates to media capture and satisfaction checkpoints.

Client communication during active work
Project updates that build confidence
Capturing photos, videos, and proof from the field
Turning project progress into social and sales content
Measuring client satisfaction before closeout

After the Job

The Project Is Over. The Sale Isn't.

The end of a project should not be the end of the relationship

What happens after the work is complete: customer service, testimonials, repeat business, referrals, project debriefs, and success tracking.

Post-project customer service
Asking for testimonials without making it awkward
Securing repeat business and referrals
Debriefing projects to improve future wins
Tracking success rates and lessons learned

Scaling Better Backlog

Not More Backlog. Better Backlog.

Scale growth by finding more of the right clients

Ideal client profiles, data storage, analytics, project history, and how better information helps leaders make smarter decisions about where to focus growth.

Defining your ideal client profile
Finding more clients like your best clients
Organizing sales, project, and client data
Using analytics to understand what is working
Building a healthier, more predictable pipeline

The Hosts

Meet the Experts

AltCMO

Perryn Olson

Construction Marketing Strategist & Fractional CMO

Perryn Olson helps contractors clarify their positioning, improve marketing performance, and build stronger growth systems. As a fractional CMO at AltCMO, Perryn works with construction leaders who are tired of random acts of marketing and want a more strategic path to visibility, credibility, and better-fit opportunities.

Revi

Youssef Tawfik

Construction Technology Leader

Youssef Tawfik helps contractors use better systems, automation, and data to improve how they manage leads, projects, communication, and growth. He brings a practical technology perspective to the real-world challenges contractors face when scaling without adding complexity.

Why a Marketer and a Technologist?

Because contractor growth is not created by a single department or tool. When marketing, sales, operations, and technology are disconnected, good contractors lose good opportunities. This series brings both perspectives together so contractors can see the full growth process more clearly.

Marketing

Creates visibility and positions your firm for better-fit work

Sales & Estimating

Converts opportunity into real backlog

Operations

Delivers the experience that earns repeat business

Technology

Connects the pieces so nothing falls through the cracks

Why ThisSeries Matters

Who ShouldAttend